User blog comment:Usbv135w/A message to Gameloft/@comment-213.27.162.2-20150708170301

A8 is a fun game, and one you can enjoy without actually paying for a loooong time. But... it's an F2P game. It's not made for 100% of the user to have fun. It's made to hook and cash on the 5-10% of players that spend $50 or $100 without blinking in a single session (as known as "whales").

One last piece of information. Asphalt 8 in its current state makes around $50k in daily revenue.

Nuff said :)