Board Thread:Questions and Answers/@comment-64.89.58.210-20150310181334/@comment-117.195.85.54-20150316191908

Its done by changing your Google account name itself (not login ID). For example, Rambo is name you want to see in Red, so rename it to #FF0000Rambo. Where the #FF0000 is HTML color code for Red. You can use multiple color codes too e.g. #0000FFJohn #FF0000Rambo is a comination of blue colored John and red Rambo.

See this Asphalt 8 community page for some weird names starting with # -  https://plus.google.com/communities/117572903053313119045

See this for some color code examples - http://www.w3schools.com/html/html_colorvalues.asp