Lancia is an Italian luxury car manufacturer and a subsidiary of FCA Italy S.p.A. (formerly Fiat Group Automobiles S.p.A.), part of the Fiat Chrysler Automobiles Group. Its only production cars are the 037 Stradale and the Stratos HF Stradale.
Lancia Automobiles S.p.A. is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia which became part of the Fiat Group in 1969. The company has a strong rally heritage and is noted for using letters of the Greek alphabet for its model names.
The brand is known for its strong rallying heritage, and technical innovations such as the unibody chassis of the 1922 Lambda and the five-speed gearbox introduced in the 1948 Ardea. Despite not competing in the World Rally Championship since 1992 Lancia still holds more Manufacturers' Championships than any other brand.
Sales of Lancia-branded vehicles declined from over 300,000 annual units sold in 1990 to less than 100,000 by 2010. After corporate parent Fiat acquired a stake in Chrysler in 2009, the Lancia brand portfolio was modified to include rebadged Chrysler products, for sale in most European markets. Lancias in the United Kingdom and the Republic of Ireland were rebadged as Chryslers. As sales continued to drop the Lancia-badged Chryslers were no longer offered after 2015. Since then, the company's only product has been the Lancia Ypsilon, and sales outside of Italy ended in 2017. Despite Lancia's much smaller brand presence, the Ypsilon continues to be popular in Italy; in fact it was the second best-selling car there in 2019.
In June 2014 it was announced that outside Italy, Lancia would cease to exist; only within Italy will the Lancia models still be offered. The only model they offer currently is the Ypsilon (a rebadged Chrysler)