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The Morgan Motor Company is a British motor car manufacturer founded in 1910 by Henry Frederick Stanley Morgan and owned by the Italian investment group InvestIndustrial since March 2019.

Overview

Text originally from the Morgan's Wikipedia page.

H.F.S. Morgan quit the Great Western Railway in 1904 and co-founded a motor sales and servicing garage in Malvern Link. In 1909 he designed and built a car for his own use. Previously he developed the first independent front suspension in the engineering shop of Malvern College. He began production a year later and the company prospered. Production of three wheelers approached 1000 by WW1 and quickly resumed with both racing and touring models. Morgan's first four wheeler came in 1935 with three wheelers phased out in 1952. Morgan continued to run it until he died at age 77 in 1959.

Peter Morgan, son of HFS, ran the company until a few years before his death in 2003. He was replaced as chairman by Alan Garnett, a non-family director, from 2003 to 2006. After Garnett's resignation, a four-man management team was set up.

Charles Morgan (son of Peter), Matthew Parkin, Tim Whitworth and Steve Morris made up the new management team, and in 2010, after Parkin's resignation, Charles Morgan was named managing director. In January, 2013, Morgan was removed as managing director, replaced by Morris, but continued as strategy director until October 2013 when he was removed both as an employee and member of the board of directors.

At the end of 2013, the shareholders appointed Andrew Duncan, a local solicitor, as chairman. In 2016, he resigned as chairman and company director and was replaced as chairman by a new director, Dominic Riley.

For most of its history, the company was owned by the Morgan family. A press release dated 5 March 2019 announced the acquisition of a majority stake in Morgan Motor Company Ltd by the Italian investment group Investindustrial. As part of Investindustrial's investment, management and staff were rewarded with shares in the company. The Morgan family retain a minority shareholding and continue to be involved in the company.

Morgan is based in Malvern Link, an area of Malvern, Worcestershire, and employs approximately 220 people. Morgan has stated that they produce 850 cars per year, all assembled by hand. The waiting list for a car is approximately six months, and has sometimes been as long as ten years.

Morgan cars are unusual in that wood has been used in their construction for a century, and is still used in the 21st century for framing the body shell. A visitor centre and museum have exhibits about the company's history from Edwardian times until the present day, developments in automobile technology, and a display of automobiles. There are also guided tours of the factory.

Cars

Year Model Image Appearances
2001 Aero 8 A1 Morgan.jpeg Asphalt Urban GT
2018 Aero GT A8 Morgan Aero GT stock.PNG Asphalt 8: Airborne
Vehicle manufacturers in the Asphalt series
Canada BRP - Felino - HTT
United States of America Buick - BXR Motors - Cadillac - Chevrolet - Chrysler - Confederate - DMC - Dodge (SRT, Ram Trucks) - Drako Motors - Ecosse - Equus - Exotic Rides - Falcon - Ford - GMC - H&H - Hennessey Performance - Hot Wheels - Hummer - Jeep - Kepler - Lightning Motorcycle - Lucra - Mosler - Plymouth - Polaris - Pontiac - Predator - Rezvani - Saleen - SCG -Shelby - SSC - Tesla - Trion - VLF
Latin America Inferno Automobili
France Bugatti - Citroën (DS Automobiles) - Genty Automobile - Peugeot - Renault - SMG - Spark
Germany 9FF - Apollo Automobil GmbH - Artega Automobile - Audi - Automobili Pininfarina - BMW - Gumpert - MAN Truck & Bus - Mercedes-Benz (Mercedes-AMG) - Opel - Porsche - RUF - Volkswagen
Italy Alfa Romeo - Aprilia - Automobili Turismo e Sport - De Tomaso - Ducati - ED Design - Ferrari - Fiat (Abarth) - Icona - Italdesign Giugiaro - Lamborghini - Lancia - Maserati - Mazzanti Automobili - MV Agusta - Pagani - Perlini - Pininfarina - Spada Vetture Sport - Torino Design
Netherlands Donkervoort - Savage Rivale - Spyker - Vencer
Sweden Gray Design - Husqvarna Motorcycles - Koenigsegg
Switzerland Sbarro - NanoFlowcell - Rinspeed - Weber
United Kingdom AC Cars - Apex - Arash - Ariel - Aston Martin - Bentley - Caterham - Ecosse - Ginetta Cars - Jaguar - Land Rover - Lotus - MG Motor - McLaren - Mini - Morgan - Rage Motorsport - Rolls-Royce - Triumph - TVR - Vauxhall
Rest of Europe Arrinera - KTM - Marussia - Rimac - SIN Cars - Spania GTA - Tramontana - Zenvo
Middle East Devel - Onuk Competition Development - W Motors
Japan Aspark - Honda (Acura) - Kawasaki - Mazda - Mitsubishi - Nissan (Infiniti/NISMO) - Subaru - Suzuki - Toyota (Scion) - Yamaha
Rest of Asia Geely - Hyundai - NIO - Techrules - Vanda Electrics
Australia Holden
Fictitious Concept Cars - Gharial - Lynx - Gameloft
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