Scion was a marque brand of Toyota that debuted in 2003 and was available only in the United States and Canada. The brand was later defunct in 2016.
Overview[]
Scion is a brand of vehicles produced by Toyota Motor Corporation for the North American market. Founded in 2002, Scion's long-term goal is to appeal to Generation Y consumers. The first Scion models, the xA hatchback and xB wagon, went on sale in California in 2003, followed by a sports coupe, the tC, and a nationwide U.S. launch in 2004. A successor to the xA, the xD, premiered in 2008, and the Scion marque expanded to Canada in 2010. The Scion lineup uses a one-trim, simplified purchase process, and the marque has relied upon guerrilla andviral marketing techniques. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners. The brand was launched originally with promises of short product cycle and value based partly on low dealer margins which became difficult to keep as sales fell after the economic downturn. On February 3, 2016, Toyota announced that it would shut down the Scion brand in August 2016, with selected models being re-branded as Toyota vehicles for the 2017 model year.
Cars[]
| Year | Model | Image | Appearances |
|---|---|---|---|
| 2013 | FR-S | 
|
Asphalt 8: Airborne |
Trivia[]
- Due to licensing issues with the Toyota parent company that has blocked non-Japanese developers from having their road cars in racing games released since the update, the Scion FR-S is no longer available for purchase. Further reasons reveal that they do not want to promote illegal street racing games.